Insight 24Hrs Non Transfer Matte Lipstick - Shade 04(Forget Me!) Insight is a lipstick with 24-hour wear that is not transfer-proof. Forget Me! is a deep plum color. There is no transfer, smudging, or feathering of this lipstick. It has a non-drying formula that stays in place and keeps your lips looking their best. Forget Me! is a deep plum color that looks great on most skin tones. It has a natural shine and rich color.